Our Team
Joti
Partner, CEO
Joti is the founder of Positive Accounting. She calls herself an “Accountant WITH a Personality”, so that business owners see her as a person too, since her strength lies in building and fostering these relationships.
Joti brings with her 20 plus years of international business experience. 11 of those years she was with the biggest of the big 4 accounting firms, PriceWaterhouseCoopers. At PwC she completed her articles and received her Certified Public Accountants License, South Africa. She also holds the Certified Professional Bookkeeper (CPB) designation from IPBC and is an affirmed member of the Association of Tax & Accounting Professionals (ATAP). Joti is an international speaker and published author. Her patience and determination ensure that every business owner is confident in entrusting her with their financial needs.
During all this, Joti still regularly practices her South African accent! She gets her creative outlet through water colour painting.
Raj
Partner, COO
Being a serial entrepreneur for over 25 years, Raj brings his love for Business and numbers to Positive Accounting. His background for numbers stems from California State University of Hayward where he studied BSc Finance and later obtained his MBA in South Africa.
Raj is a highly motivated self-starter, whose passion lies in being a serial entrepreneur. He started several businesses from the ground up, building them into large businesses and then selling those profitable businesses. He brings to Positive Accounting the practical experience of being an entrepreneur, the knowledge and insight that customers so often need and find lacking in many firms. Raj loves seeing his customers grow, succeed and move their business to the next level.
Raj gets to practice his South African accent with his lovely wife and business partner, Joti! He is an avid golfer and a serial globe-trotter.
Aamir
Staff Accountant
Aamir has over 25 years of Accounting, Bookkeeping, Taxation and Advisory Services. He has worked in the industry as well as in accounting firms like KPMG and Grant Thornton. He started his career in accounting with KPMG. He completed his articles working with numerous multinational clients. He then moved to Grant Thornton working in the management consulting area for owner managed business.
Aamir has a Bachelor of Commerce degree and is a Level 4 CGA.
Aamir is certified in QuickBooks Online, QuickBooks Desktop, Xero, DEXT and Hubdoc.
During his spare time, Aamir loves to do gardening, woodworking and watch NHL and NBA events.
Deep
Accountant
Deep has over 15 years of experience in Accounting, Bookkeeping and Taxation services. He has worked for various industries as well as for multi-national accounting firms. He completed his articles and still works closely with many of our CPA’s and CA firms.
Deep has a Bachelor of Commerce Degree and is an internationally qualified Chartered Accountant.
Deep is certified in QuickBooks Online, QuickBooks Desktop, Xero, Wave accounting, DEXT and Hubdoc.
During his spare time, Deep is an avid traveler and a decent cricketer. He is also a movie-buff and aficionado. But he is a shy guy, hence why no pic!
Luche
Account Manager
Luche sought the opportunity to further her career in the accounting industry through a client- minded, non-traditional firm like Positive Accounting. Being part of a team that is tech-savvy and innovative is so exciting for her. “I feel so privileged to have been chosen to be part of this team!”
Luche has Bachelor of Science in Accounting degree. She obtained her Accounting and Payroll diploma and has 15 years of customer service experience. Luche is certified in QuickBooks Online, QuickBooks Desktop, Xero, Receipts Bank and Hubdoc.
Her favorite leisure pass-time is being in nature, camping and hiking in the summer and volunteering. If she’s not outside, you may find her curled up with a good book, playing video games with her friends and family.
Madonna
Account Manager
Madonna has a great passion and enthusiasm for working in the accounting industry. She came to Positive Accounting with a positive attitude, knowledge of the accounting cycle, attention to detail, and a willingness to embrace technology. Working with the team and providing quality services to the clients is something she looks forward to every day.
Madonna holds a Bachelor of Science in Accounting and a diploma with academic distinction in Accounting and Payroll. She has six years of experience in accounts payable and customer service. Madonna is certified in QuickBooks Online Advisor, Xero, HubDoc, Dext and Wagepoint.
She loves spending time with her family and enjoying outdoor activities with her kids. Madonna, as her name suits her, loves singing karaoke (YEAH) and solving Sudoku puzzles.
Iden
Company Mascott
Our company mascot and PR manager. He will be your super-friendly greeter when you enter our offices, escorting you safely to the boardroom. (Top notch private security) His role includes keeping you company and ensuring your Positive experience at Positive Accounting.
In return he asks for very little. A pat on the head at least, a tummy tickle will keep you in his good books, but some treats will make you his best friend. The best part of Iden is he is always smiling (we think) and happy (that one we know for sure).
For all dog-lovers, Iden looks forward to meeting and greeting you!
Experts you can trust, advice you can rely on and results that matter.
That’s Positive Accounting.